Anticipation is the Ultimate Advantage

Anticipation is the Ultimate Advantage 05/06/2020

“Some people freeze to death in the middle of the winter. Other people ski and snowboard. It really comes down to what you are going to do”.
– Tony Robbins.

This morning I was listening to an audio clip from Tony Robbins, the world-renowned motivational speaker as part of our Friday motivation session. His advice really struck a chord with me, as he highlighted that a large percentage of Fortune 1000 companies were founded during a depression or a recession. Quite an inspiring thing to hear as we stare into the abyss of what economists are labelling ‘the biggest recession in living memory’.

Over the last week, top brass British companies have announced deep job cuts due to the current trading environment and outlook. Despite government furlough support on offer during the lockdown period; Rolls Royce, Bentley, McLaren and Aston Martin have all announced deep cuts.

The message behind Tony Robbin’s story in the audio clip was that during the hard times, it is all too tempting to be defeated, use the downturn as an excuse and mark the business as a failure. When in fact, small businesses are presented with a huge opportunity. The opportunity to take a market share from the largest companies who now have to make seething job cuts to their workforces.

What is most important is to anticipate change and the opportunities that it presents, as opposed to reacting to change. The best way to achieve this is to be ready, on the pulse and engaged.

Have a great weekend.

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